Joi and Eliot Jackson

Grow Cycling Foundation

Grow Cycling's President Joi Jackson tells the story of her background, mindset, and the next project for the foundation.

Explore our lineup

  • V10
  • Nomad
  • Bullit
  • Megatower
  • Bronson
  • Heckler
  • Hightower
  • 5010
  • Tallboy
  • Blur
  • Highball
  • Chameleon
  • Stigmata
  • Jackal
Santa Cruz Bicycles
Santa Cruz Bicycles
V10
Puzzling Ain’t Easy
Nomad 27.5" Carbon Mountain Bike - Oxblood and Tan
NomadNew
More travel than a white van
Bullit ebike in copper orange with Reserve carbon wheels
Bullit
What goes up, loves coming down
Santa Cruz Bicycles
Megatower
The ultimate power-wheeling, bump-chewing sidekick.
Santa Cruz Bicycles
Bronson
Not to be typecast
Heckler ebike in black with Reserve carbon wheels
Heckler
Even more to heckle
Santa Cruz Bicycles
Hightower
Our greatest hits compiled into one bike—just hit play.
Santa Cruz Bicycles 5010
5010
Get creative with your surroundings.
Santa Cruz Bicycles
Tallboy
If ever there was a gravity riders’ XC bike, the Tallboy is it.
Aquamarine Blur mountain bike on white background
Blur
Full gas, 24/7.
Orange Highball xc race bike against a dark background
Highball
Wide open, dawn to dusk.
Santa Cruz Bicycles
Chameleon
Carbon, carbon, carbon, carbon, carbon Chameleon…
Blue Stigmata gravel bike on a white background
Stigmata
The road goes on forever and the party never ends
Santa Cruz Bicycles Jackal
Jackal
Jackal is an opportunistic scavenger of man-made terrain.
Luke Cryer mining for gold

Made To Last Many Lifetimes

It’s good to get something new but if a bike is built to last then there’s no reason it can’t have many lives. Santa Cruz builds quality bikes that can take a beating and kept running for a lifetime.

Luke Cryer was given his third-hand 5010 by Josh “Loose Dog” Lewis and now he's giving it another life.

Watch Now
Danny MacAskill on his 5010 in The Slabs

Danny MacAskill: The Slabs

In his latest video: The Slabs, Danny and his 5010 ride steep, rocky lines on the Isle of Skye. This is one not to miss.

Once you've watched the riding, take a peek at the behind the scenes video to get a feel for what it takes to ride (and shoot) where most only climb rock.

Watch Now Meet Danny
Trailwork in Garfagnana, Italy with the Ridgeline Crew

Gar-fan-yaa-na!

Take a look at our Q&A with Rich and Sandra from Ridgeline. The Ridgeline crew is based out of Garfagnana, Italy and they're taking full advantage of the Santa Cruz Paydirt Fund to improve their nearby trails for locals and mountain bike tourists alike. 

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Santa Cruz Bicycles - Bullit Emtb

Amplify the Fun

Go long-travel with the new Bullit or go farther with the new mixed wheel Heckler MX. Two ebikes with two distinctive attitudes. Both powered by the new Shimano EP8 motor.

See E-Bikes

News & Updates