Santa Cruz Factory Demo


We are suspending all Santa Cruz and Juliana demo programs until further notice to help curb the spread of COVID-19. This includes our Showroom and Factory Demo in Santa Cruz as well as retailer demos and Juliana Ride Outs. 

Right now our top priority is the health and wellbeing of our families, friends, colleagues and - let’s face it - humanity as a whole. We intend to follow and advocate the advice, guidelines, and orders of health officials and governing bodies. 

We apologize for any inconvenience but are confident you’ll be able to try one of our bikes again soon. 


Factory Demo Overview

  • Book a reservation for a demo using the schedule at the bottom of this page.
  • Factory demos are $40 USD per rider (cash or credit card). The proceeds go to support trail building and trail maintenance efforts in the area.
  • Bring your helmet, pedals, and bike shoes. Need pedals? When you reserve ahead of time can provide a pair for your demo.
  • Show up for your reservation, meet with the demo staff to have the bike set up, and then ride!

Under the age of 18? A parent or guardian will need to fill out a waiver at the time of demo.

Questions? Call us at (831) 576-2848 or email us at factorydemo [at]


How to Make a Reservation

  • Scroll down, find the bike model you want to demo, click the red “BOOK” button.
  • Available booking times show up in RED with a time.
  • Only seeing gray boxes? Unfortunately, that means that all the times for that day are booked for that bike.
  • The booking time you select is for your reservation check-in and for setting up your bike. This usually lasts 30 minutes.
  • After setup, the demo bike is yours for up to 4 hours.
  • Be sure to complete payment before you arrive. You will not have an active reservation until you have completed payment.

Weather cancellation. We love our local trails and riding community and reserve the right to cancel demo reservations due to inclement weather and/or adverse trail conditions.


What to Expect the Day of the Ride

  • Arrive at your scheduled reservation time. See our location at 2841 Mission Street in Santa Cruz on Google Maps.
  • You’ll need to leave your ID at the Factory while you ride.
  • Local trail riding is available at Wilder State Park. You can access these trails by pedaling right from the factory showroom.
  • Demo bikes are not to be taken to the Soquel Demonstration Forest.


  • Car: There's a large parking lot directly across the street from the showroom on Mission. Park anywhere you like and then cruise across the street to the Factory.
  • Bike: There’s a small common area and bench in front of the showroom doors. You can lock your bike up here or if you’re more comfortable (or bikepacking) we can stash your bike in the Factory while you ride.

Camping. We recommend New Brighton Beach to the south or Big Basin to the north.


Showroom Hours

Monday - Friday 9am - 5pm

Saturday and Sunday 9am - 4pm


Booking Notes

  • A gray box mean that the day and time you're looking at is unavailable
  • A red box means that the day and time you're looking at is available


Book Your Ride

Demos at the Factory are currently on hold.