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Our family of riders and mechanics pushing World Cup downhill to be a little weirder and a little wilder for more than a decade.

Our UCI World Cup XC team is made up of four Italian heroes 

We strive to create the very best suspension feel for every model in any category, and doing so means utilizing various designs that can be optimized for that use.

Follow our athletes, brand stories, developments, and more from the Santa Cruz Bicycles Blog

The Roller Door

Mid-Powered vs. Full-Powered Santa Cruz Ebikes

Santa Cruz Bicycles | Stories - Suspension 101 - Breaking Down The Geek Speak

The Hightower

Millimeters Matter

V10 Development Process

Santa Cruz Bicycles | Stories -PayDirt Profile: RIDE SHEFFIELD

Santa Cruz Factory Racing puts in the sweat equity on Oregon trails

Santa Cruz Bicycles | Stories - Announcing the 2022 PayDirt Recipients 

Santa Cruz Bicycles | Stories - Paydirt: La Grave

Santa Cruz Bicycles | Stories - Shredder: For the Culture

Paydirt: Grow Cycling Foundation

Santa Cruz Bicycles | Stories - Luke Cryer - Pay It Forward

Danny MacAskill: The Slabs

Santa Cruz Bicycles | Stories - Danny MacAskill: Virtual Insanity

Santa Cruz Bicycles | Stories - Paydirt: Ridgeline QA

Santa Cruz Bicycles | Stories - Nomad: Home is Where You Send It

Santa Cruz Bicycles | Stories - Syndicate: No Time to Cry

Santa Cruz Bicycles | Stories - West Highland Way

Charging Up Climbs

Santa Cruz Bicycles  Stories -| Paydirt: SIERRA BUTTES TRAIL STEWARDSHIP Paydirt Profile

All Wheel Drive

Santa Cruz Bicycles | Stories - Sunday's with Sven

Santa Cruz Bicycles | Stories - New 50-to-01 Crew

Santa Cruz Bicycles | Stories - Creepy Fatigue - Belgium

What The Wheel Size

Santa Cruz Bicycles | Stories - Spanners - Luca

Santa Cruz Bicycles | Stories - Spanners - Greg

Santa Cruz Bicycles | Stories - Making PPE for Medical Staff

Santa Cruz Bicycles | Stories - V10 MX

Santa Cruz Bicycles | Stories - Ben Cathro: Privateer

Santa Cruz Bicycles | Stories - Megatower Bike Check

Santa Cruz Bicycles | Stories - Syndicate Pit Gossip

Santa Cruz Bicycles | Stories - Into I'm Chile

Santa Cruz Bicycles | Stories - What the Heck

Santa Cruz Bicycles | Stories - Syndicate: Lousa Testing

Santa Cruz Bicycles | Stories - Lost Sierras: Heckler Launch

Santa Cruz Bicycles | Stories - Megatower Gallery - Vital Builds

Santa Cruz Bicycles | Stories - New Tallboy - Vital RAW

Santa Cruz Bicycles | Stories - New Reserve DH 27.5

Santa Cruz Bicycles | Stories - Danny MacAskill: Gymnasium Video

Santa Cruz Bicycles | Stories - 2019 Fort William World Cup

Santa Cruz Bicycles | Stories - EWS Team Intro

Santa Cruz Bicycles | Stories - 2019 Syndicate Announcement

Santa Cruz Bicycles | Stories - Trans Cascadia Photo Epic

Santa Cruz Bicycles | Stories - Syndicate Ep. 4

Santa Cruz Bicycles | Stories - Syndicate Ep. 1: 29" V10

What About Geometry

Santa Cruz Bicycles | Stories - Syndicate Announcement

Santa Cruz Bicycles | Stories - Danny MacAskill: Wee Day Out

Santa Cruz Bicycles | Stories - Danny MacAskill: The Ridge

Santa Cruz Bicycles | Stories - Solo becomes 5010

Santa Cruz Bicycles | Stories - Vital MTB: Bronson Review

Santa Cruz Bicycles | Stories - The "New Standard"

Santa Cruz Bicycles | Stories - Axle path don't matter no mo'

Santa Cruz Bicycles | Stories - Instantaneous Center Migration

Santa Cruz Bicycles | Stories - Shock Rates v1

Santa Cruz Bicycles | Stories - Plus Wheel Size Explained

Santa Cruz Bicycles | Stories - Introducing Juliana Bicycles

Santa Cruz Bicycles | Stories - Flipping The Script

Santa Cruz Bicycles | Stories - Hightower LT Development

Santa Cruz Bicycles | Stories - V10 29"