
HIGHER POWERS


UP, DOWN, AND ALL AROUND
For trail rides, whether local laps or alpine loops, you need a bike with balanced travel and geometry that can handle a wide range of trail conditions. If you’re not looking for extremes, just something extremely good, the Hightower is your elevator.
QUALITY BICYCLES SINCE 1994
We design, research, engineer, manufacture, and assemble the very highest-quality bikes. Whether you're piling up bike park laps, pushing your limits on the local trails, embarking on all-day epics, or ducking traffic on your commute, our bikes are made to last you many lifetimes of real-world abuse.

EBIKE
With an extra push that brings the trails to you, ebikes expand your map of possibilities

Sweat the Details
Dive into our world of tech wizardry to learn what makes a Santa Cruz a Santa Cruz.