Santa Cruz Factory Demo

Factory Demo Overview

  • Factory demos are $60 USD per rider for a standard bike and $100 USD per rider for an ebike. We donate all factory demo proceeds to help fund more trails.
  • Bring your helmet, pedals, and bike shoes. Need pedals? We have most pedal types available.
  • Show up for your reservation, meet with the SCB showroom team members to have the bike set up, and then ride!
  • Missed reservations are non-refundable. However, cancellations due to weather or with 24 hour notice will be refunded. 


Under the age of 18? A parent or legal guardian will need to be present and fill out a waiver at the time of their demo.

Need to talk to a human? Call us at (831) 576-2848 or send us a message.


How to Make a Reservation

  1. Visit
  2. Choose your preferred ride date 
  3. Select Santa Cruz Factory Demo from the list of events 
  4. Check out what bikes are available for your chosen event date.
  5. Click Buy Tickets to book your ticket. 


Cancellations. We love our local trails and riding community and reserve the right to cancel demo reservations due to inclement weather and/or adverse trail conditions. Refunds can be issued for canceled reservations when notification is received, in writing, with at least 24 hour notice.  


What to Expect the Day of the Ride

  • Arrive at: See our location at 2841 Mission Street in Santa Cruz on Google Maps.
  • We will photocopy your ID at the showroom, but please bring 2 forms of ID for verification prior to your ride. 
  • Local trail riding is available at Wilder Ranch State Park. You can access these trails by pedaling right from the factory showroom...don't worry, we'll give you directions.
  • We ask that you limit your ride time to 4 hours or less.
  • Demo bikes are not to be taken to Soquel Demonstration Forest
  • We're here to provide you with a good experience, so if there's anything additional we can help with, just ask.
  • Helmets are required 
  • Please bring your pedals - we have loaners, but not all types. 



  • There's a large parking lot directly across the street from the showroom on Mission. Park anywhere you like and then cruise across the street to the Factory.


Showroom Hours

Monday: 9am - 5pm*

Tuesday: 9am - 5pm* 

Wednesday: 9am - 5pm*

Thursday: 9am - 5pm*

Friday: 9am - 5pm*

Saturday: 9am - 4pm*

Sunday: 9am - 4pm*

* The Santa Cruz Bicycles Showroom is subject to closure for private events and major holidays, please check our Google Business listing for any potential changes to our hours of operation.