Santa Cruz Factory Demo
Factory Demo Overview
- Factory demos are $60 USD per rider for a standard bike and $100 USD per rider for an ebike. We donate all factory demo proceeds to help fund more trails.
- Bring your helmet, pedals, and bike shoes. Need pedals? We have most pedal types available.
- Show up for your reservation, meet with the SCB showroom team members to have the bike set up, and then ride!
- Missed reservations are non-refundable. However, cancellations due to weather or with 24 hour notice will be refunded.
Under the age of 18? A parent or legal guardian will need to be present and fill out a waiver at the time of their demo.
Need to talk to a human? Call us at (831) 576-2848 or send us a message.
How to Make a Reservation
- Visit ride.santacruzbicycles.com
- Choose your preferred ride date
- Select Santa Cruz Factory Demo from the list of events
- Check out what bikes are available for your chosen event date.
- Click Buy Tickets to book your ticket.
Cancellations. We love our local trails and riding community and reserve the right to cancel demo reservations due to inclement weather and/or adverse trail conditions. Refunds can be issued for canceled reservations when notification is received, in writing, with at least 24 hour notice.
What to Expect the Day of the Ride
- Arrive at: See our location at 2841 Mission Street in Santa Cruz on Google Maps.
- We will photocopy your ID at the showroom, but please bring 2 forms of ID for verification prior to your ride.
- Local trail riding is available at Wilder Ranch State Park. You can access these trails by pedaling right from the factory showroom...don't worry, we'll give you directions.
- We ask that you limit your ride time to 4 hours or less.
- Demo bikes are not to be taken to Soquel Demonstration Forest
- We're here to provide you with a good experience, so if there's anything additional we can help with, just ask.
- Helmets are required
- Please bring your pedals - we have loaners, but not all types.
- There's a large parking lot directly across the street from the showroom on Mission. Park anywhere you like and then cruise across the street to the Factory.
Monday: 9am - 5pm*
Tuesday: 9am - 5pm*
Wednesday: 9am - 5pm*
Thursday: 9am - 5pm*
Friday: 9am - 5pm*
Saturday: 9am - 4pm*
Sunday: 9am - 4pm*
* The Santa Cruz Bicycles Showroom is subject to closure for private events and major holidays, please check our Google Business listing for any potential changes to our hours of operation.