HIGHER POWERS
UP, DOWN, AND ALL AROUND
For trail rides, whether local laps or alpine loops, you need a bike with balanced travel and geometry that can handle a wide range of trail conditions. If you’re not looking for extremes, just something extremely good, the Hightower is your elevator.
QUALITY BICYCLES SINCE 1994
We design, research, engineer, manufacture, and assemble the very highest-quality bikes. Whether you're piling up bike park laps, pushing your limits on the local trails, embarking on all-day epics, or ducking traffic on your commute, our bikes are made to last you many lifetimes of real-world abuse.
EBIKE
With an extra push that brings the trails to you, ebikes expand your map of possibilities
Sweat the Details
Dive into our world of tech wizardry to learn what makes a Santa Cruz a Santa Cruz.
What We’re Diggin’
Bullit X0 AXS RSV
High-tech, high performance, all the goodies. CC carbon frame, SRAM X0 AXS Transmission drivetrain, the latest FOX Float Factory suspension, and carbon Reserve HD/DH rims on DT Swiss hubs.
Hightower XX AXS RSV
Absolutely everything. Top spec SRAM XX Transmission, Maven Ultimate brakes and legendary carbon Reserve wheels.
Heckler SL Stout
Beefier parts for aggressive terrain. Fox 38, Float X2 rear shock, mechanical SRAM T-Type 90 Transmission, super powerful Maven brakes and Maxxis tires.
Bronson X0 AXS
For the factory Jackson. The lightest CC carbon frame, full SRAM X0 electronic Transmission, Fox 36 Factory suspension and SRAM Maven brakes
Nomad 90
Core score upgrade. Upgraded hubs, headset, and dropper post. FOX Float X suspension shock, SRAM 90 cable-operated T-Type Transmission, SRAM Maven brakes, and Reserve AL rims.
Vala 70
Base model with Maxxis tires, SRAM 70 cable actuated T-Type Transmission, FOX Float X rear shock, and Reserve AL rims.