Santa Cruz, California
The man with the plan who made the Syndicate happen.
A professional skateboarder throughout the late ’80s, Rob’s affinity with the burgeoning sport of mountain biking at that time would result in the creation of Santa Cruz Bicycles. By ‘94, Rob’s vision of a bicycle brand had been realized with the three-inch travel Tazmon, marking the beginning of a 25-year journey that would create some of the sports most iconic bikes.
Racing has always been a passion for Rob and the Syndicate’s evolution from an athlete launchpad to a streamlined World Cup winning mega team, bare witness to his competitive nature and love for downhill racing. The Syndicate remains to this day, one of Rob’s most treasured achievements and something which continues to showcase Santa Cruz on the world stage.