With the aim to help promote bikes and advocate for better bike facilities as well as industry representation on trade issues, Santa Cruz Bicycles has become a member company of PeopleForBikes. The nonprofit’s mission of “making riding better for everyone” is one we can stand behind, and we plan to work together in the long term on mountain bike and trail support. Visit @peopleforbikes on Instagram.

La fondation Grow Cycling a été créée pour apporter de nouvelles opportunités aux personnes issues des minorités et leur permettre de développer une carrière dans l'industrie du cycle. Le but est aussi de renforcer les programmes existants et casser les barrières qui s'opposent à l'inclusion des communautés marginalisées dans le monde du vélo.

Les subventions PayDirt vont permettre de lancer la phase une du projet de Grow Cycling qui consiste à la création d'un pumptrack, qui servira de point de rencontre dans ces quartiers désavantagés et de point d'entrée à la pratique du vélo. Il s'agit d'un projet sur le long-terme et la fondation Grow Cycling cherche aussi à développer un meilleur accès à l'éducation et à de nouvelles opportunités pour casser les barrières qui s'opposent à l'inclusion des communautés marginalisées dans le monde du vélo. Vous pouvez aussi suivre l'évolution de @growcyclingfoundation sur Instagram.

The Land Trust of Santa Cruz County is dedicated to protecting and caring for working lands, like farms, timberland, and natural areas with high conservation value – thus protecting water supplies, wildlife habitats, and open space.

Their San Vicente Redwoods project is a newly created open space preserve that will eventually be home to more than 38 miles of mountain bike-accessible trails that run from the Pacific Ocean to the crest of the Santa Cruz mountain range. With the help of Santa Cruz Bicycles and PayDirt, as well as their local trail organization Mountain Bikers of Santa Cruz, the park is slated to open to the public in 2021. Visit @landtrustscc on Instagram.

Whistler Off Road Cycling Association (WORCA) works hard every year to sanction events that bring the mountain biking community together, foster the evolution of the sport through youth programs, and employ experienced trail builders and staff to construct, maintain, and advocate for Whistler’s mountain bike trails.

WORCA received two Heckler e-bikes through the PayDirt program for use by their trail crew in order to make their resources and efforts go further in maintaining their trail networks. Visit @worcawhistler on Instagram.

The Cypress Mountain Bike Club, is an after school organization at Cypress Charter High, an alternative education high school in Santa Cruz. Their main goals are to get students out on bicycles safely, teach bicycle maintenance, educate the students on trail etiquette, expose them to different jobs in the cycling industry, and provide them with a new way to appreciate the beautiful environment we live in.

The Club received bikes through the PayDirt program for use by the students to understand and appreciate their surrounding environment, take on personal responsibility, and build community.

The NorCal High School Cycling League develops and produces inclusive interscholastic high school mountain biking programs in Northern California, which help teens build strong body, mind, and character.

PayDirt funds will be used to grow their NorCal Teen Trail Corp program, to create DEI (Diversity, Equality, Inclusion) education tools for their coaches, and to expand their GRiT [Girls Riding Together] program to include ten female ambassadors from diverse geographic regions who represent diverse racial identity and diverse body types. Visit @norcalleague on Instagram.

Moab Trail Mix (officially known as the Grand County Trails) partners with local land managers to design, build, and maintain trails around Moab, Utah.

Moab Trail Mix is funneling their PayDirt funds towards constructing phase two of the new Raptor Route, which will create 9 miles of new singletrack with a stunning view over canyon country. The route will provide riders with an intermediate-level alternative to the Porcupine Rim Singletrack section of Moab’s famous Whole Enchilada route. Visit @moabtrailmix on Instagram.

The Oregon Timber Trail Alliance is dedicated to stewardship, education, community, and quality trail experiences throughout the Oregon Timber Trail corridor.

PayDirt funds are contributing to the Fugrass Connector Trail project, which will connect the Bunchgrass Ridge and Fuji Mountain Trails and finally close one of the few remaining gaps in a 100% singletrack route between two of of Oregon's premier mountain bike destinations: Oakridge and Bend. Visit @oregontimbertrail on Instagram.

Santa Cruz Mountains Trail Stewardship provides sustainable trail advocacy, development and stewardship services that bridge the gap between land managers and the public through community engagement and volunteer deployment.

PayDirt is throwing down funds to help rebuild the Westside pumptrack with a state-of-the-art asphalt facility, as well as kick off their plan to open the Cotoni-Coast Dairies National Monument to the public with 25 miles of hiking, mountain biking, and horseback riding trails. Visit @santacruztrails on Instagram.

Moose Mountain Bike Trail Society's mission is to advocate for, develop, and maintain mountain bike trails on Moose Mountain and the surrounding areas, and to promote active, fun, environmentally responsible community involvement.

PayDirt is pitching in for the buildout of their "Sweet Seacan Storage System" which will create a one-stop-shop to house and organize their trail equipment and make sure hosting trail days is a breeze. Visit @mmbtsinfo on Instagram.

HandleBar is a 100% locally owned and operated craft beer and apres cafe located on the dark side (Blackcomb) of Whistler, BC. Their "Buy a Trail Builder a Beer" program supports their local unsung heroes that work day in and day out on some of the best trails in the Valley.

PayDirt put 100 beers on a tab... Cheers to the Blackcomb builders. Visit @handlebarbeer on Instagram.

Sierra Buttes Trail Stewardship's mission is building sustainable recreation-based communities through stewardship, job creation, world-class events, and quality outdoor experiences supported by trail construction and maintenance in the Lost Sierra.

PayDirt funds are helping to kick off their Connected Communities project, which will link 15 towns within four economically disadvantaged counties in the Sierra-Nevada Mountains of California, creating some 300 miles of motorized and non-motorized dirt trails. Visit @sierratrails on Instagram.

With the aim to help promote bikes and advocate for better bike facilities as well as industry representation on trade issues, Santa Cruz Bicycles has become a member company of PeopleForBikes. The nonprofit’s mission of “making riding better for everyone” is one we can stand behind, and we plan to work together in the long term on mountain bike and trail support. Visit @peopleforbikes on Instagram.