Santa Cruz Bicycles

Reserve Carbon Wheels

Advanced Composite Engineering - Guaranteed For Life

Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So we did. 

Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.

Buoyed by the positive reception, we swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve gravel range was born at NAHBS in 2019.

It was only a matter of time before we moved up to our next challenge - aerodynamics.  Collaborating with our friends at Cervélo, we've taken Reserve into a new dimension.  

Engineering, racing, and service is our mantra. is our website


See the New Reserve


Register, Retailer and Support

Need help? Contact Rider Support here.

Interested in purchasing a set of Reserves? Use our dealer locator to find your local shop.

Proud owner of Reserve carbon wheels? Register them here.