Industry Insider Program

Industry Insider Program

Industry Insider Program

inspiration

We generally like to keep our designs simple, but we felt we could whip up a few that blur the line between tasteful and campy. Our moodboard started with a mix of technical drawings, model-kit parts trees, and logo-laden race jerseys.

To balance the lineup with some class, we added embroidery to a few key cozy pieces—including the daddiest of dad hats, named after our resident dad/designer and king of corduroy himself, T. Frasca.

Squared Up Women's Tee
CHF 9 Regular price CHF 31
Sale
Ride Sock
CHF 9 Regular price CHF 23
Sale
Framed Tee
CHF 36
new
Ringer Sock
CHF 9 Regular price CHF 23
Sale