Five years ago, a little Santa Cruz video on a bike web site debunked every skeptic's fear about the long-term durability of carbon fiber bicycle frames. Now we are doing the same for wheels. Santa Cruz Reserve wheels are built on the highest quality carbon rims on the market. Our confidence in the design and strength of our wheels is backed up by a lifetime warranty, just like our frames.
Whether it's a sunset lap with friends or a race run against the clock, a broken wheel ruins any ride. We set strength and impact resistance as our highest priority, but strength doesn't have to mean uncomfortably stiff. Our wheels are compliant enough to avoid that harsh "wooden" ride that gives some carbon rims a bad name offroad. We only make offroad bikes at Santa Cruz, so we have the privilege of being able to focus purely on the mountain bike experience. Everything from the thickness of rim beads to external spoke hole reinforcements comes purely from our experience of knowing what riders need at every level—from international racing to your local trails.
Lifetime. No gimmicks. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free. And probably high five you in the process! If it gets run over by a truck we'll help you out with a low cost accidental 'crash replacement', because life's too short to argue. We know riding time's too precious to keep you waiting, so we'll do our best to sort you out fast.
We never want to miss a ride, and when you travel to remote places, it's impossible to bring a backup for everything, or all the special tools for all the different parts. We've always taken great pains to use readily-available, standard parts on our bikes, and our rims are no different. J-bend spokes, mechanical-lock nipples (that you can access without taking the tire and rim strip off), and hubs from DT Swiss and Industry Nine make building good wheels easier for us, and maintaining the wheels or finding spares a lot easier for you.
Fill out the form below and we'll send you an email when you can get your hands on them.