Santa Cruz Bicycles

Pierre-Alexandre Roche


Pierre-Alexandre, more affectionately known as PA, hails from Saint Clément in the Ardéche region of southern France. His path into the world of bikes started in his teens, riding enduro motocross. After a disillusioning stint at university, he would take some ‘time out’ and spend a few years riding mountain bikes on some of the best trails in the world, chasing the endless summer between Whistler, BC and Queenstown, New Zealand.

Stints wrenching for the Nitro Circus (in Australia) and even the New Zealand national mountain bike team would follow before PA returned to France and a new home in Morzine. From here, PA took over management duties at The Woods bike shop – just across the road from Santa Cruz’s European headquarters. 

When the Syndicate signed Loris, they also wanted a French mechanic on the team and as they say, the rest is history.




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