STEP INTO THE RING
The Ultimate DH Rig
The V10 and Rock Shox's BoXXer are a match made in downhill heaven. Reliable, predictable, and infinitely tuneable, the C-C-C-C-COMBO makes a downhill rig equally ready for a season on the privateer program, or years of bike park abuse. Click through to find out more about how one of the most successful frames in downhill mates perfectly with Rock Shox's new high-tech, low-effort fork. The new forks have just arrived in our Factory in Santa Cruz, and they'll be on shop floors by the end of March.
QUALITY BICYCLES SINCE 1994
We design, research, engineer, manufacture, and assemble the very highest-quality bikes. Whether you're piling up bike park laps, pushing your limits on the local trails, embarking on all-day epics, or ducking traffic on your commute, our bikes are made to last you many lifetimes of real-world abuse.
EBIKE
With an extra push that brings the trails to you, ebikes expand your map of possibilities
Sweat the Details
Dive into our world of tech wizardry to learn what makes a Santa Cruz a Santa Cruz.
What We’re Diggin’
Hightower XTR RSV
A special Hightower built with Shimano's wireless XTR Di2 drivetrain, a wireless dropper, and Reserve's ultra-tough carbon wheels.
Nomad X0 AXS RSV
CC carbon frame, full SRAM X0 T-TYPE electronic drivetrain, top spec suspension and SRAM Maven Silver Stealth brakes, plus legendary carbon Reserve wheels on Industry Nine hubs.
Bronson GX AXS
The high-performance all-rounder. Full SRAM GX Eagle electronic Transmission, SRAM Maven brakes, and Fox Elite suspension
Blur XX AXS FA RSV
The future is now. Rockshox Flight Attendant electronically controlled suspension, the lightest CC carbon frame, full SRAM XX T-TYPE electronic drivetrain, plus legendary carbon Reserve wheels on DT Swiss 180 hubs.
Bullit 90
Sweet upgrades for a sweet price. Reserve AL wheels, SRAM Maven brakes, and OneUp dropper. FOX Float Performance suspension and SRAM 90 Transmission drivetrain.
Vala X0 AXS RSV
High-tech, high performance. CC carbon frame, buttery Fox Factory suspension and powerful SRAM Maven brakes, plus legendary Reserve carbon wheels.