Santa Cruz Image

Jamie Nicoll


To say that Jamie is our resident adventurer or extreme multi-day events guy would be far too restrictive. After a youth spent racing XC, twice making the selection for the New Zealand world’s team, to a successful career in enduro, bikes have always played a critical role in his life.

From his home in New Zealand - where he lives in a 1960 Bedford bus (which he converted), Jamie spends much of his year on the move. His appetite for exploration has taken him to places most of us can only dream about. While his life has seen its fair share of ups and downs, Jamie’s mindset and passion for bikes continue to inspire others to hit the trails and explore.

Among his sponsors? Hope Technology, Michelin, BBB, Fox, and Ground Effect clothing.


  • Team: Free Agents
  • DOB: 27 May 1978
  • Höhe: 5'9"/178cm
  • Home: Nelson, New Zealand


  • Frame: 5010
  • Frame: Tallboy
  • Frame: Nomad


  • 2018 Missions: Winter Artic Circle Finland, New Zealand
  • 2017 Missions: Winter Artic Circle Finland, Alaska, Switzerland, Norway, New Zealand
  • 1st Trans BC 2016
  • 3rd Trans Provence 2014, 2015, and 4th in 2016
  • 1st Trans Savoie 2014 and 3rd in 2015
  • 1st NZ Enduro 2015 and 2016
  • 8th overall, 2013 Enduro World Series
  • 1st Mountain of Hell 2013, 2014, and 2015
  • 3rd Whistler Crankworx Enduro 2013