06.30
Most people assume that the initials SCB stand for Santa Cruz Bicycles. What they don’t know is that the initials are really shorthand code for an end of the month all hands on deck phenomenon known as Shitloads of Cardboard Boxes. Kinda cool to see all those boxes get emptied out, turned into bicycles, then broken down and sent off to recycleland. But sweet jaysus, when the build crews are going full tilt sometimes the pile can get outta hand in a hurry… The good news here is that this means a whole lotta bikes are rolling out the door right about now.
Meanwhile, Arakawa-san is on about day six of the usual byzantine mess known as the catalog photo shoot. Roskopp’ll kill me for posting a pic of this Syndicate colored v-10, because it has “the wrong color fork.” We don’t have any of “the right color fork” in stock and aren’t likely to see any soon unless the RockShox fairy drops some goodness on us, so in the meantime we gotta do what we gotta do. Time, strangely enough, does not stand still.
Meanwhile, the Wonder Twins have been out decimating the countryside in fine style, and are sprinting home, just in time for Ariel to go get some European vacation, and for us to steal the van and head up to Downieville. It’s not like they haven’t been having a damn good time along the way though:

Someone who shall remain nameless poached this photo of Abby having too much fun at the Ashland SuperD race from Kenny Burt's facebook page. Since Kenny probably took the shot, but we're not too sure, we would like to credit the photo to him. But if someone else took the shot, we apologize...
Speaking of having too much fun, we have to go back to work now. Forrest is probably napping over in the sail loft… But in the interests of too much fun, we leave you with this shot of our product manager, nose to the grindstone in Whistler last week:

Spomer, industry mole to the stars, captured this pic of Josh and Nick punching the clock. Truth be told, they busted ass all week, and the news of the carbon V-10 is blasted all over the media. If I knew I was gonna be spending several evenings from 8 until midnight riding trail in pitch dark into a massive strobe flash for the whims of a real good photographer, I'd be ordering some stiff ones at lunch too. We'll save those photos for later, but they are gonna be worth it. Some damn fine images came out of that week...







